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Online Time Machine
I am absolutely flabbergasted by the Internet Archive :: Wayback Machine. This website takes a snapshot of every website, every few months, and archives the results. It’s a great tool. For web surfers,...
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Be Genuine
Today’s post is ripped completely from Brand Autopsy. It’s a quote by longtail extraordinaire Chris Anderson about being genuine: “Genuine is an e-mail from a person rather than a company. If the lead...
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Friends with Facebook
There’s no doubt hottest thing online right now is Facebook. As I type, I’m sure that someone is either inviting you to join Facebook, adding you as their friend, poking you or writing on your wall....
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Online communities should also be offline
A good quote I stumbled across this morning: “An online community is no substitute for real-world interactions. In fact, the most successful online communities are the ones that throw parties, sponsor...
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Modern Marketing Wrap-Up
Every now and then, I like to summarise what my key thoughts are marketing. Or, at least jot down a whole heap of big picture ideas about the world, and their implications on marketing. So here goes...
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Way to go, Threadless
Everyone’s favourite T-Shirt store, Threadless, have announced that they’ll be opening an offline store in Chicago in September. They will be hosting a free concert/party at Metro in Chicago on...
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Do you use del.icio.us?
I probably spend more time on del.icio.us than any other web application. Tonight, after almost 2 years of using it, I’ve just posted my 1000th link. Do you use del.icio.us? From the about page:...
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Where do you find the best online marketing blog posts for 2007?
Techipedia, that’s where. Tamar Weinberg has put together a phenomenal list of over 250 blog posts from 2007, covering everything you need to know about marketing online. Blogging, social networking,...
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Twitterise … Shitterise
Today I learned about Twitterise, a Twitter Marketing tool that let’s you schedule messages for future publication, for sending out press releases, or advertsing messages. It completely misses the...
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A lazy person’s guide to online marketing
It goes something like this: Find something cool on the internet Sponsor the cool thing or buy advertising space around it People will instantly associate your brand with said cool thing Sales will go...
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